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The posters that invented Spain
Mid-summer in the northern hemisphere is traditionally a time for trivial news stories to entertain us as we take a bit of a break from the ‘real’ world – the so-called ‘silly season’. Because a lot of us are on holiday, much of the content also focusses on tourism. Journalists suddenly call tourism and leisure academics asking questions like ‘why do people go on holiday?’ or ‘what is the optimal amount of time to be on holiday?’ or ‘what is the size of the stag and hen party

Greg Richards
Aug 274 min read


Reviving Europe’s borders: stimulating or inhibiting travel?
In a recent paper published as part of the Crocus Project we highlighted the changing rhetoric about borders in Europe. In the light of subsequent events in Ceuta and the use of these to inflame populist sentiments about migration, it seems that the dangers we flagged up regarding ‘re-bordering’ in Europe are becoming all too real. After a long period of de-bordering following the Schengen agreement 40 years ago, there are now growing signs of European re-bordering in respons

Greg Richards
Aug 193 min read


Creative tourism 4.0?
The latest initiative by Thailand to develop creative tourism has seen Bangkok team up with Airbnb to produce the “first-ever Creative...

Greg Richards
Apr 2, 20243 min read


Domestic tourism takes a post-covid hit: growing inequality to blame?
After Covid many places hoped that a new form of tourism would emerge, with more domestic visitors, more sustainable travel and less...

Greg Richards
Aug 28, 20233 min read


Potential demand for creative tourism among South Africa Millennials
A popularised version of the paper by Annelli Douglas, Gijsbert Hoogendoorn and Greg Richards on Millennial creative tourism experiences...

Greg Richards
Jun 20, 20235 min read


Vermeer: How to create a blockbuster exhibition
The BBC4 documentary Close to Vermeer follows the development of the most successful blockbuster exhibition ever staged at the...

Greg Richards
Jun 6, 20234 min read


Killing the tourist gaze at the Tate Modern?
The Tate Modern art museum in London is one of the world’s most popular cultural tourism attractions, with 5.5 million visits a year. The...

Greg Richards
Feb 9, 20234 min read


Small Cities Dreaming of Street Art
Street art seems to be everywhere these days. Not just in the grimy back streets of major cities the world over, but increasingly in...

Greg Richards
Feb 1, 20232 min read


The ‘inside-out museum’ comes of age
Some museums will literally ‘turn themselves inside out’ in an attempt to attract visitors and media attention. The most spectacular...

Greg Richards
May 3, 20223 min read


Blockbuster art exhibitions: From ‘first time ever’ to ‘last of its kind’ in a few short years
The Rijksmuseum in Amsterdam has just announced a ‘first and last’ exhibition of all the paintings by the Dutch master Vermeer for 2023....

Greg Richards
Dec 2, 20213 min read


Even the Pandemic can’t stem the tide of new museums
Museums have always formed the backbone of cultural tourism, and the last 30 years have seen a flood of new museums and expansions in...

Greg Richards
Oct 15, 20213 min read


Rethinking Cultural Tourism
Originally published on the Edward Elgar Blog By Greg Richards[i] Culture is an almost compulsory element of the tourist experience in...

Greg Richards
Jun 23, 20214 min read


Heritage is everywhere – you can smell it
Recent decades have seen a steady extension of the meaning and content of heritage. Heritage no longer needs to be old, or tangible or of...

Greg Richards
Jan 22, 20211 min read

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