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Monocultural Amsterdam: A drain on the economy?
Having spent many years worrying about the social and cultural impacts of tourism, policymakers in Amsterdam are now also beginning to worry about the economic impacts too. Residents and visitors from the Amsterdam Metropolitan Region generate a smaller proportion of revenue for shops and hospitality businesses in Amsterdam than in other major Dutch cities. Businesses are therefore even more dependent on tourists and the fluctuating demand this entails. In Rotterdam, The Hag

Greg Richards
Oct 73 min read


The posters that invented Spain
Mid-summer in the northern hemisphere is traditionally a time for trivial news stories to entertain us as we take a bit of a break from the ‘real’ world – the so-called ‘silly season’. Because a lot of us are on holiday, much of the content also focusses on tourism. Journalists suddenly call tourism and leisure academics asking questions like ‘why do people go on holiday?’ or ‘what is the optimal amount of time to be on holiday?’ or ‘what is the size of the stag and hen party

Greg Richards
Aug 274 min read


The future of wine tourism
Looking at the development of the wine drinking market, one might be forgiven for thinking there isn’t much of a future for wine tourism. Globally, wine consumption and production volumes continue to fall, with a 4% decline in the US wine market in 2024. But help is at hand. Wineries are reacting to this challenging market by diversifying, and wine tourism is one of the major growth areas. A recent report by Roberta Garibaldi shows that in 2026, around 18 million Italians wil

Greg Richards
Apr 83 min read


Lisbon: Capital of cool or cultural commodification?
The latest EasyJet in-flight magazine has an article about Lisbon as “Capital of Cool”. It praises the “friendly neighbourhoods where fado fills the streets and independent shops and bars thrive.” It is certainly true that there is plenty of fado music these days. A recent article by Iñigo Sánchez-Fuarros , Daniel Malet Calvo , Daniel Paiva & Jordi Nofre in Tourism Geographies shows that in the central neighbourhood of Alfama, fado venues increased 9-fold between 2012 and 20

Greg Richards
Mar 302 min read


The cultural ecology of urban events
It was a great pleasure to attend the Citymakers’ Day organised by Breda Marketing recently. This brought together around 140 participants from the public and private sector, from voluntary and cultural organisations and other actors involved in culture, placemaking and events. My presentation dealt with the contribution of events to the city, and the ways in which the city can support events. All too often events are seen purely as a means of attracting visitors and generati

Greg Richards
Feb 22 min read


Barcelona, from ugly to beautiful to irresistible
December 11th marks 40 years since the launch of the campaign ‘Barcelona, posa’t guapa’ (Barcelona, make yourself beautiful). This urban renovation programme coincided with the preparations for the 1992 Olympic Games, the event that propelled the city onto the world stage. At that point, the writer Manuel Vázquez Montalbán recalled that the city was like “a sunken Titanic”. (in Ferrer Viana, 2001: 16)17. The Barcelona, posa’t guapa campaign had two main elements: renovating

Greg Richards
Dec 11, 20252 min read


Amsterdam: What must not give way
A recent exhibition in Amsterdam highlighted the disappearance of the rough edges of the city in the face of continuing development. These ‘free spaces’ have offered havens for creativity, alternative lifestyles and sustainability programmes. Many of these locations around the fringes of Amsterdam have operated as cultural incubators, allowing artists to thrive and providing a base for experimental events and happenings. As we pointed out in a recent study of event space in A

Greg Richards
Oct 14, 20253 min read


Lego fandom: Kid’s play, or nerd territory?
You thought Lego was just for kids? Think again. Lego has been co-creating with adult makers for years, developing a worldwide network...

Greg Richards
Oct 3, 20256 min read


Tourism and the Quality of Life: The effect of Amenities
Increased interest in the Quality of Life offered by cities and other places has focussed more attention on the role played by the...

Greg Richards
Oct 9, 20243 min read


Tourist graffiti: vandalism or memorial?
A number of widely publicised cases of tourists defacing ancient monuments in Italy has shed light on the continuing debate around the...

Greg Richards
Jun 5, 20242 min read


Everyday luxury – something for all?
I have always enjoyed reading Jim Butcher’s analyses of the relationship between tourism and culture. So of course I was eager to read...

Greg Richards
Mar 4, 20243 min read


Amsterdam: doughnut economy, or a load of waffle?
In 2023 Amsterdam made waves as the first city to embrace the Doughnut economy model developed by British economist Kate Raworth. Time...

Greg Richards
Feb 12, 20242 min read


How can small cities compete?
Smaller places are often in the shadow of global cities such as London, Paris and New York. Big cities have big marketing budgets,...

Greg Richards
Dec 14, 20231 min read


The TikTok queue – a new global attraction
Residents and visitors in Amsterdam are used to seeing long queues for leading attractions in the city, such as the Anne Frank House or...

Greg Richards
Apr 11, 20233 min read


Killing the tourist gaze at the Tate Modern?
The Tate Modern art museum in London is one of the world’s most popular cultural tourism attractions, with 5.5 million visits a year. The...

Greg Richards
Feb 9, 20234 min read


Small Cities Dreaming of Street Art
Street art seems to be everywhere these days. Not just in the grimy back streets of major cities the world over, but increasingly in...

Greg Richards
Feb 1, 20232 min read


Attracting talent is no longer the easy option
Amsterdam has always prided itself on being an open, tolerant, welcoming city. It has long attracted talent from elsewhere to develop the...

Greg Richards
Jul 21, 20222 min read


Micro-placemaking: Turning roads into beaches
A recent article in the Guardian describes how residents of São Paulo turned an elevated roadway into a spot for sunbathing and other...

Greg Richards
Jul 12, 20222 min read


Cities and festivals: A lasting relationship?
Festivals and the cities that host them have close and dynamic relationships. In many cases the festival becomes the city, and vice...

Greg Richards
Jan 18, 20223 min read


Blockbuster art exhibitions: From ‘first time ever’ to ‘last of its kind’ in a few short years
The Rijksmuseum in Amsterdam has just announced a ‘first and last’ exhibition of all the paintings by the Dutch master Vermeer for 2023....

Greg Richards
Dec 2, 20213 min read

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