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Barcelona own goal with assist from the Pope?
Barcelona is a city facing enormous tourism pressure. This has encouraged a series of measures to control tourism, including restricting Airbnb (due to be banned completely by 2028), increasing the tourism tax and banning pub crawls. In common with cities like Amsterdam, Barcelona is trying to adopt a placemaking approach to tourism, rather than place marketing. Tourism policy is orientating towards improving the quality of life for residents, rather than attracting more and

Greg Richards
May 283 min read


The Maker Island: The perfect creative place?
If you want to get away from it all, there are few better places than the middle of the Baltic sea. Bornholm, a tiny Danish island closer to Sweden, Germany or Poland than it is to Denmark, is the perfect rural tourism getaway. But the pressure for rural and remote areas to reinvent themselves as new centres of creativity and knowledge development is also palpable in Bornholm. As the Visit Bornholm website underlines “you can hardly move on Bornholm without meeting an artis

Greg Richards
Sep 22, 20254 min read


Warm beer: eccentric taste or heritage of humanity?
The news that the UK is attempting to gain UNESCO intangible heritage of humanity status for cask beer (yes, the warm stuff from the pub) might be a surprise for some. But recently a petition was launched to protect the “historic and traditional serving method” that was “unique to the UK”, the Guardian reports. A drop of the warm stuff Lager-style beers dominate the global market, and these are invariably served cold - even ice-cold. In fact the trend in recent rears has been

Greg Richards
Apr 14, 20252 min read


The Rise of the Craft Fair?
A recent article in the UK Guardian newspaper carried the headline ‘People want something that’s not on Amazon’: the rise of the UK craft...

Greg Richards
Dec 5, 20234 min read


What does it take to build a human pyramid? A creative tourism experience in Girona
Through the Cultsense programme we have been introduced to a range of engaging cultural and creative tourism experiences across Europe....

Greg Richards
Jan 31, 20233 min read


The ‘inside-out museum’ comes of age
Some museums will literally ‘turn themselves inside out’ in an attempt to attract visitors and media attention. The most spectacular...

Greg Richards
May 3, 20223 min read


A new future for ancient crafts?
In a paper just published in the Brazilian Creative Industries Journal, I examine how tourism has developed an increasingly symbiotic...

Greg Richards
Jul 15, 20212 min read


Pivot to the past: It’s more profitable
If you seem to be suffering from deja-vu more these days than in the past, there is probably nothing wrong with you. You are just...

Greg Richards
Apr 19, 20213 min read


Heritage is everywhere – you can smell it
Recent decades have seen a steady extension of the meaning and content of heritage. Heritage no longer needs to be old, or tangible or of...

Greg Richards
Jan 22, 20211 min read

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