The latest EasyJet in-flight magazine has an article about Lisbon as “Capital of Cool”. It praises the “friendly neighbourhoods where fado fills the streets and independent shops and bars thrive.” It is certainly true that there is plenty of fado music these days. A recent article by Iñigo Sánchez-Fuarros , Daniel Malet Calvo , Daniel Paiva & Jordi Nofre in Tourism Geographies shows that in the central neighbourhood of Alfama, fado venues increased 9-fold between 2012 and 20