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The cultural ecology of urban events
It was a great pleasure to attend the Citymakers’ Day organised by Breda Marketing recently. This brought together around 140 participants from the public and private sector, from voluntary and cultural organisations and other actors involved in culture, placemaking and events. My presentation dealt with the contribution of events to the city, and the ways in which the city can support events. All too often events are seen purely as a means of attracting visitors and generati

Greg Richards
Feb 22 min read


Immersive exhibitions pose challenges for museums
More than a year ago we charted the rise of immersive exhibitions around the world, noting that: It is almost impossible these days to visit a major city without seeing at least one immersive exhibition by Dali, Van Gogh or Picasso. The Van Gogh Immersive Experience in Shoreditch, London, features two-storey projections of his greatest works with ‘ethereal soundscapes’ to accompany your journey. It seems that the growth in immersive exhibitions is now beginning to have an i

Greg Richards
Jan 193 min read


Predicting the growth of the 'attention economy'
Wendy Morrill and I recently wrote a piece for the Good Tourism Blog, charting the possible effects of the 'intention economy' - the idea that AI will soon know what you want before you do. This is significant because of the growing range of experiences we have to choose from. Algorithmic curation is already being applied in many fields: for example, 70% of the videos watched on YouTube are now selected for us by algorithms. Some of the implications of the growing curation tr

Greg Richards
Dec 1, 20252 min read

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