The post-Covid era seems to be heralding a travel boom in many parts of the world, and with it a boom in the use of social media such as TikTok for travel marketing. There are a number of reasons why travel companies are keen to team up with TikTok. Firstly, it has enormous reach. Since 2017 the number of users has grown more than fourteenfold, reaching over 1 billion in 2021. TikTok users 2017-2021 TikTok also seems capable of providing high levels of engagement. TikTok cont