Cultural tourism analysis, development and marketing
Reviews the relationship between tourism and culture to identify the opportunities and challenges provided by the synergies
between these two areas, based on a survey of DMOs worldwide.
Examines the growing relationship between tourism and culture, and how they have become major drivers of destination attractiveness and competitiveness. Based on recent case studies that illustrate the different facets of the relationship between tourism, culture and regional attractiveness.
Development of a concept for creative clusters related to cultural routes in South Eastern Europe.